Software and Systems Security

As computing systems become more essential to our daily lives, it becomes ever more necessary that the services they give area unit out there whenever we'd like them. We should additionally be ready to admit the integrity of the systems, and thus the info that they hold and supply. What is more, our society and our economy depend upon bound items of data being control in confidence.

We wish to be assured that they're going to work precisely for sure, and that they're going to keep working – even within the face of disasters, accidents, or deliberate attempts to interfere with or stop their perform.

Achieving and maintaining security is a complex, interdisciplinary challenge. We should take into account not solely the code and hardware elements of a system, but additionally the method in that these relate to the human processes and physical constraints of the $64000 world. A modern security skilled must perceive principles of design, design, management, interoperability, and evolution, and to apply them effectively during a world of rapidly-changing technologies and expectations.

The Software and Systems Security Programme at the University of Oxford teaches these principles and their application. It offers a flexible programme of short courses to those operating full time in business or within the public sector. It addresses a wide range of subjects – from service architectures to forensics, from trusted platforms to risk analysis, and from human factors to incident management. It is accessible to anyone with the proper combination of previous education and practical expertise.

The courses on the Programme can be used as individual programmes of skilled coaching in specific subjects, or as credit towards a Master of Science (MSc) degree in Software and Systems Security from the University of Oxford. Students on the MSc take between 2 and four years to complete a minimum of 10 courses, typically at a rate of 3 courses per year, earning a degree while in full time skilled employment. The courses may be taken in any order and combination, depending upon previous expertise and education.

Each short course is primarily based around per week of intensive teaching in Oxford, with some initial reading to consider beforehand, and a six-week assignment to complete afterwards. The teaching week allows you the likelihood to explore a subject matter exhaustive, with expert teaching and supervising, away from the strain of labor and family. The reading gives you the chance to organize yourselves; the assignment, an chance to deepen and to demonstrate your understanding.

Security Principles (SPR)

This course teaches the fundamental principles of data and systems security, associated is often used as an introduction to the Programme. It explores a wide range of security technologies, examines security standards and expectations, and explains techniques for the evaluation of security needs and solutions. It places theoretical work on protocol design, cryptography, and information flow firmly within the context of existing and rising apply, with an stress upon integration and value.

Secure Programming (SCP)

Many failures and vulnerabilities arise at the programming level. These are typically due to inadequate handling of outstanding things, poor understanding of the details of the programing language in use, and incomplete descriptions of the interfaces between components. This course aims to improve the practitioner's capability in writing and reviewing code, through a thorough understanding of static analysis, run- time assertion checking, and compile-time verification.

Participants should have a basic understanding of topics in security, as provided by the Security Principles (SPR) course.

Trusted Computing Infrastructure (TCI)

A secure system is the product of various layers that operate together to supply in-depth protection. This course looks at the varied platforms upon that a secure system operates, with an stress on sensible and repeatable means that of implementing these platforms firmly. It examines roots and chains of trust, operating systems security, trusted platforms, and virtualisation for security. It shows how these area unit applied to secure networking, remote working, trusted storage, and remote computation in grids and clouds.

Participants should have a basic understanding of topics in security, as provided by the Security Principles (SPR) course.

Design for Security (DES)

Security is a system-level property, and emerges from the coordinated design of elements and processes. This course shows how a vary of things, from architectural patterns to elaborated technical controls, can be thought-about along within the production of cost-efficient solutions. It addresses the challenge of providing security, through a combination of infrastructure, mechanisms, and procedures, while satisfying needs for practicality and usability.

Participants should have a basic understanding of topics in security, as provided by the Security Principles (SPR) course.

Security Risk Analysis and Management (RIS)

The concept of risk is central to code and systems security. An understanding of the {ways|ways that|ways in that} in which systems area unit exposed to totally different forms of threat, and an applicable assessment of probability and impact, can inform the choice and prioritisation of security measures. This course teaches a principled approach to risk analysis, explores the techniques and practices of risk management, and demonstrates their application through a realistic set of examples and case studies.

Participants should have a basic understanding of topics in security, as provided by the Security Principles (SPR) course.

People and Security (PAS)

Many failures in security will be attributed to human weakness, misunderstanding, misinformation, misdirection, or failure to grasp the importance of prescribed processes and procedures. The interaction between people and technology typically presents a important challenge to secure operation. This course teaches techniques drawn from human-computer interaction and psychology, addressing this challenge within the context of onerous, technical implementation decisions.

Familiarity with basic security principles and standard mechanisms, as covered in Security Principles (SPR), is assumed.

Network Security (NES)

Networks are a potential vector for several varieties of attack, associated are an ideal location for threat mitigation and isolation technologies. This course teaches approaches to the prevention, detection, mitigation, and remediation of security issues in the network at every layer, as well as observing cross-cutting concerns across an entire networking stack. It examines the strengths and weaknesses of boundary protections, intrusion detection and prevention, and privacy-preserving routing.

Participants should have a basic understanding of topics in security, as provided by the Security Principles (SPR) course.

Cloud Security (CLS)

The provision of automated self-managed services – for code, platforms, and infrastructure –relieves local administration of several security issues, yet additionally removes from them several of the tools and controls they expect to use, while introducing new threats and adversaries. This course reviews the architectural principles of cloud computing, describes the threats and security controls possible at every level of abstraction, and addresses cloud management services for trustworthy, secure, and resilient operation with minimal intervention.

Forensics (FOR)

The investigation of computer crime is a delicate, involved method that needs a deep understanding of the evidentiary standards expected in circumstances wherever electronic rhetorical information is to be used. This course describes the current best practice in understanding associated deconstructing an attack while protective proof, and explores how to style and measure systems so as to facilitate rhetorical examination. It combines a strong summary of principles with some illustrative sensible work, recovering information exploitation essentially low-level tools.

Participants should have a basic understanding of topics in security, as provided by the Security Principles (SPR) course.

Data Security and Privacy (DAS)

New technologies make it potential to capture progressively elaborated, personal information: about customers, patients, and citizens. As new ways of linking and exploitation this info emerge, so too do issues concerning the security of the corresponding information. This course explores the potential impact of existing and future legislation upon data storage and process, and presents practical approaches to the secure management of personal and different info in databases and applications.

Participants ought to have a basic understanding of laptop security to the extent provided by the safety Principles (SPR) course; participants should even have a basic understanding of relative databases to the level provided by the info style (DAT) course.

Security and Incident Management (SIM)

A key ingredient of successful security and risk programmes is effective management of security- connected incidents. Incidents range from the little and inevitable, which will be eliminated through operation controls, to the large and unpredictable, where commonplace management controls and mechanisms could not work. This course teaches the principles of incident management in practice and identifies key themes for effective response to the vary of events and triggers that impact upon businesses, governments, and individuals.

Building Information Governance (BIG)

To govern information currently needs mastery of a various, often international, portfolio of legal rules, technology standards, business policies and technology, all applied across increasingly advanced, distributed systems and repositories. The increase scrutiny and needs of official agencies and business partners impose new requirements for compliance documentation and transparency. This course introduces a structured design approach that permits robust, responsive, and resilient information governance to be incorporated into the style and management of digital assets.

Mobile Systems Security (MSS)

Mobile devices present distinctive challenges for security, including issues of device association, power constraints, and restricted interfaces. Mobile applications often incorporate each native and remote services, complicating the management and enforcement of security policies. This course presents a range of techniques for the look and implementation of secure mobile applications, balancing the needs of practicality, security, resource utilisation, and privacy.

Security in Wireless Networks (SWN)

Wireless and mobile networks are acquainted from everyday life, but gift a distinctive mixture of security challenges, as a result of trade-offs between power, cost, physical propagation characteristics, interfaces, modes of use, and management. Moreover, as they often area unit associated with the individual,they are typically of central importance in issues of privacy. The purpose of this course is to familiarise participants with threats, vulnerabilities,and security countermeasures of core technologies such as WLAN, Bluetooth, GSM, and UMTS, as well as new and emerging wireless technologies, such as ZigBee, wireless mesh networks, and RFIDs...

What Is Network Security? However will it shield you? How will network security work? What square measure the business advantages of Network Security?

You may assume you recognize the answers to basic queries like, What is network security? Still, it's a good plan to raise them of your trusty IT partner. Why? Because little and medium-sized businesses (SMBs) typically lack the IT resources of giant corporations. That means your network security might not be spare to safeguard your business from today's refined web threats.

What Is Network Security?

In answering the question What is network security?, your IT partner should justify that network security refers to any activities designed to shield your network. Specifically, these activities protect the usability, reliability, integrity, and safety of your network and data. Effective network security targets a variety of threats and stops them from getting into or spreading on your network.

What Is Network Security and the way Does It shield You?

After asking What is network security?, you should raise, What are the threats to my network?

Many network security threats nowadays square measure unfold over the web. The most common include:

Viruses, worms, and Trojan horses
Spyware and adware
Zero-day attacks, also referred to as zero-hour attacks
Hacker attacks
Denial of service attacks
Data interception and felony
Identity theft

How will Network Security Work?

To understand what's network security?, it helps to understand that no single answer protects you from a spread of threats. You need multiple layers of security. If one fails, others still stand.

Network security is accomplished through hardware and software. The software should be perpetually updated and managed to shield you from rising threats.

A network security system usually consists of several elements. Ideally, all components work along, which minimizes maintenance and improves security.

Network security components typically include:

Anti-virus and Anti-spyware

Firewall, to block unauthorized access to your network
Intrusion prevention systems (IPS), to identify fast-spreading threats, such as zero-day or zero-hour attacks
Virtual Private Networks (VPNs), to provide secure remote access
What are the Business advantages of Network Security?

With network security in place, your company will expertise several business advantages. Your company is protected against business disruption, which helps keep workers productive. Network security helps your company meet mandatory restrictive compliance. Because network security helps shield your customers' knowledge, it reduces the risk of proceeding from data felony.

Ultimately, network security helps protect a business's name, which is one of its most significant assets.

Learn how you'll secure your business...

What is E-mail Marketting?

Email marketing is, as the name suggests, the use of email in marketing communications.

What Sort of email?

In its broadest sense, the term covers every email you ever send to a client, potential customer or public venue. In general, though, it's used to refer to:

Sending direct promotional emails to attempt and acquire new customers or persuade existing customers to shop for once more
Sending emails designed to encourage client loyalty and enhance the client relationship
Placing your selling messages or advertisements in emails sent by alternative individuals
Give ME associate degree analogy...
You can think about these 3 main kinds of email selling because the electronic equivalent of:

Direct mail
Sending individuals a print newssheet
Placing advertisements in subscription magazines and newspapers
There is, however, one extremely vital distinction - the issue of permission (see later).

Why is email marketing therefore popular?
Email marketing is therefore fashionable because:

sending email is abundant cheaper than most alternative kinds of communication
email lets you deliver your message to the people (unlike a web site, where the individuals have to come back to your message)
email marketing has verified terribly successful  for those World Health Organization hump right
For more data, see the article Why do email marketing?.

Let's briefly review the 3 varieties of email marketing:

Direct email involves sending a promotional message in the variety of associate degree email. It might be associate degree announcement of a special provide, for example. Just as you may have a listing of client or prospect communicating addresses to send your promotions too, so you will collect a listing of client or prospect email addresses.You can additionally rent lists of email addresses from service corporations. They'll let you send your message to their own address lists. These services can typically let you target your message in keeping with, for example, the interests or geographical location of the owners of the email address.

You can additionally rent lists of email addresses from service corporations. They'll let you send your message to their own address lists. These services can typically let you target your message in keeping with, for example, the interests or geographical location of the owners of the email address.If you are suspect of causing spam, then you may realize your email accounts closed down, your website shut off, and your reputation in tatters. In some parts of the world, you may even be breaking the law.

Quite apart from these practical issues, there is also a powerful argument that says that long-run successful  email selling relationships with customers et al. will solely work anyway if they are permission primarily based.

The big question, of course, is what constitutes permission...and that is that the main subject of debate. It's important to recollect that it is not your views, or even the views of the bulk, that count, but the views of those receiving your emails and people accountable for administering the infrastructure of the net.

An example of permission is once your client buys one thing from your on-line store and additionally ticks a box marked "please send ME news concerning product updates via email". You now have "permission" to send that person product updates by email, provided you also provide them the chance to lift that permission at any time.

You have heard of email selling repeatedly on the net, at conferences and during selling strategy conferences. They say email marketing enriches business communications, targets specific key markets, and is both cost-efficient and environmentally friendly. But what precisely is email selling associate degreed however will it work? however is associate degree email more practical than a radio spot or tv ad and why ought to a business pay the time to keep up an email list?

Email marketing happens once a company sends a poster message to a bunch of individuals by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email selling if it helps to make client loyalty, trust in a product or company or brand recognition. Email marketing is associate degree economical manner to keep connected along with your purchasers whereas additionally promoting your business.

With email marketing, you can simply and quickly reach target markets while not the necessity for giant quantities of print area, television or radio time or high production prices. Thanks to effective email marketing software system, you can maintain associate degree email list that has been divided supported many factors together with the length of your time addresses are on the list, customers’ likes and dislikes, spending habits and alternative vital criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email particularization data that they're inquisitive about or have requested. This helps promote trust and loyalty to a company while additionally increasing sales.

There are many examples of email selling campaigns, starting with a welcome email that thanks that new contact for opting in to your subscription. Welcome letters can not solely provide valuable data concerning your company, they can additionally request key data concerning your new shopper, helping you place the person within the correct classes for future selling efforts. Additional email campaigns embody causing out announcements on product or services, a newsletter concerning your company and/or product, coupons for future purchasing and abundant additional. Every email you send out ought to have company data on rock bottom, giving potential clients a likelihood to find out additional concerning your company likewise as ‘opt-in’ to induce future emails. Incentive programs that give members a ‘promo code’ to collect discounts on purchases additionally enable you to observe the effectiveness of your campaign likewise as what your contacts have an interest in.

With the help of email selling software system, email marketing is associate degree effective thanks to not solely reach your target markets however additionally to remain connected along with your getting base. Through efficient use of email selling, you can retain current purchasers whereas additionally targeting new markets. You can simply monitor however effective a selling campaign is, and see that your return on investment is well higher than with alternative, more ancient, marketing campaigns. Let the internet facilitate guide your customers to you once more and once more with a good email selling campaign.

Educate yourself
It's important to fret that anyone considering email selling should browse abreast of the topic of permission and spam. If you don't understand the importance of permission and therefore the risks of ignoring it, then you could be heading for industrial disaster.

Don't panic, though. It's actually comparatively straightforward to guarantee that the address lists you utilize or build yourself square measure permission-based.

OK, now that you are armed with some temporary background data, browse the rest of this site to search out the resources you wish to develop a far better understanding of however email selling will work for you and your (potential) customers...

What Is Search Engine Marketing ?

Search Engine Marketing

The concept behind Search Engine selling is kind of simple: once a shopper or business person searches the net through either a text box or by clicking through a directory hierarchy, he or she is in "hunt mode." This psychological state is exclusive because it signals to the programme (and to marketers) that the person is craving for data, often of a direct or indirect business nature.

Marketers understand that this "hunt mode" suggests that that the searcher could all right be at the start, middle, or end stages of the shopping for cycle. When somebody is researching a product or service to satisfy associate degree immediate or future want area unit|they're} in associate degree uncommon state: they want relevant data and are hospitable digesting and performing on the knowledge at their fingertips, all made attainable by a search engine. This makes search engine results a number of the most effective sources of targeted traffic, whether this traffic originates from "organic" unpaid search listings or paid advertising listings.

Many marketers suppose of search engines as delivering the search results or SERP (Search Engine Results Page) within the type of strictly matter results. The truth is that search results are often any mixture of text, images, video, audio, or other file formats. In the u.  s., search engines don’t simply embrace Google, Yahoo and Bing; they also embrace commerce sites such as eBay and Amazon, as well as specialty search engines like YouTube and Hulu for video, restaurant search engines, "people" search engines such as LinkedIn, or online business directories for native results, including IYPs (Internet Yellow Pages) and sites such as Yelp, Angie's List, and others.

Many countries have general purpose or specialty search engines launched regionally to meet the wants of that countries’ population.

Plus, new forms of search are evolving rapidly, including voice search (voice-driven search), as well as search within app environments.

All search engines use algorithms to attempt to produce the foremost relevant results to every searcher, taking onto account not only the search keywords used however additionally the searcher’s location, device, operating system, previous search behavior, and even identity. The better any specific search algorithmic program for paid or organic (unpaid) results is, the happier the searcher is with the results. Because search engines contend for the attention, eyeballs, and ears of searchers, there is great incentive for constant improvement and innovation.

To leverage the power contained within this targeted traffic supply, marketers must perceive however to effectively use each paid and organic SEM and have realistic expectations concerning what they will expect every methodology to realize.

Search engine traffic is exclusive within the following ways:

Search engine traffic may be a non-intrusive method of promoting. The majority of online and offline advertising intrudes on the audience, interrupting its current activities. Search is unique in sound a searcher at the precise moment he or she is seeking data or an answer. Searchers are on a mission – its "just-in-time marketing".

Search engine traffic originates from voluntary, audience-driven search behavior. This means the guests from a pursuit results link (or otherwise engaged in search results) haven't solely hand-picked your content (link, image, video or other format) from among your peers, but selected the search question that resulted in your content (ad or organic) being shown.

"Organic" search engine marketing (organic search listings) combines the most effective practices of power, technology, usability, copy, and online promotion / PR. This is because several search engines base their connection algorithms on a mix of the text they see on a page, site, video, or image and combine the content data with external components like links and user behaviors/preferences incontestible over time for a website, content source, or specific content element.

Some marketers believe that there square measure "tricks" that can improve the connection of web sites at intervals the search engines that are spider- (crawler-) based mostly. Not only do some of these tricks not work; several of them may end up in negative relevancy penalties because the engines take measures to penalise search marketers seeking to govern ranking and relevancy. That said, there are still compelling reasons to place legitimate efforts behind organic SEO optimisation, particularly efforts in web site style, content formatting, content clarity optimization, and server platform adjustments.

Paid search ads associate degreed listings have played an ever-increasing role in most marketers' minds, due to their increasing screen land, particularly on mobile devices.

The following kinds of paid listings are most common:

Paid placement
Paid inclusion
Shopping search
Video search ads
Local search ads
Product listing ads

As new forms of search take hold like voice search there's an expectation at intervals the trade that ad units can seem at intervals voice search in addition.

Budgeting for search is non-trivial. Correctly allocating resources among paid advertising-based search visibility and investments in SEO or content selling poses a tough task for selling departments.

Many marketers like to compare organic SEO to publicity or “earned media” as a result of there's no guarantee of success, making the ROI on attained media (including SEO) a challenge to predict and typically a challenge to live. In both SEO and PR, marketers have the option of hiring internal workers, bringing in consultants, or using associate degree outside agency. The same options apply for paid search selling.

All kinds of marketers will take pleasure in a dialogue with a searcher; whether or not this searcher is facing a crisis, is in need of data, or is ready to buy. If you square measuren’t in the search results when your customers or prospects are looking out, then your competition is. You may lose that client or prospect forever to any competitors United Nations agency square measure gift. Sound scary? You bet it's and billions of dollars in services and ad revenue square measure driven by the importance of search visibility: being within the right place within the programme results pages at the proper time...

What is SAP HANA?

What is SAP HANA?

SAP HANA Database:

SAP HANA is an in-memory database:

It is a mix of hardware and software created to method huge real time knowledge exploitation In-Memory computing.

It combines row-based, column-based database technology.

Data currently resides in main-memory (RAM) and no longer on a tough disk.

It’s best suited for performing time period analytics, and developing and deploying real-time applications.

An in-memory information suggests that all the knowledge is keep within the memory (RAM). This is no time wasted in loading {the knowledge|the info|the information} from hard-disk to RAM or while process keeping some knowledge in RAM and temporary some data on disk. Everything is in-memory all the time, which provides the CPUs fast access to knowledge for process. 

The speed advantages offered by this RAM storage system area unit more accelerated by the use of multi-core CPUs, and multiple CPUs per board, and multiple boards per server appliance. 

Complex calculations on knowledge area unit not meted out within the application layer, but area unit captive to the information. 

SAP HANA is equipped with multiengine query process setting that supports relative still as graphical and text knowledge at intervals same system. It provides features that support important process speed, handle huge knowledge sizes and text mining capabilities. 

SAP HANA is AN in-memory knowledge platform that is deployable as an on-premise appliance, or in the cloud.  It is a revolutionary platform that’s best fitted to performing time period analytics, and developing and deploying real-time applications. At the core of this real-time knowledge platform is the SAP HANA information that is basically completely different than the other information engine within the market these days .

SAP HANA - platform for a new class of time period analytics and applications

Whenever companies have to go at intervals their knowledge sets to raise complicated and interactive queries, and have to go broad (which means operating with huge knowledge sets that area unit {of completely different|of various} sorts and from different sources) at an equivalent time, SAP HANA is well-suited. Increasingly there is a requirement for this knowledge to be recent and ideally in time period. Add to that the necessity for top speed (very fast latent period and true interactivity), and the have to be compelled to do all this with none pre-fabrication (no data preparation, no pre-aggregates, no-tuning) and you have a singular combination of requirements that solely SAP HANA will address effectively. When this set of wants or any set thence have to be addressed  (in any combination), SAP HANA is in its elements.

Analytics and Applications

Real-time analytics – The classes of Analytics that HANA specializes

Operational Reporting (real-time insights from dealing systems such as custom or SAP ERP). This covers Sales Reporting (improving fulfillment rates and fast key sales processes), Financial coverage (immediate insights across revenue, customers, accounts payable, etc.), Shipping Reporting (better enabling  complete stock summary analysis), Purchasing coverage (complete time period analysis of complete order history) and Master knowledge coverage (real-time ability to impact productivity and accuracy).

Data repositing (SAP NetWeaver war on HANA) – war customers will run their entire war application on the SAP HANA platform leading to new war performance (queries run 10-100 times faster; knowledge masses 5-10 times faster; calculations run 5-10 times faster), a dramatically simplified IT landscape (leads to greater operational potency and reduced waste), and a business community able to make quicker selections. Moreover, not only is the war investment of those customers preserved however additionally super-charged. Customers can migrate with ease to the SAP HANA information while not impacting the war application layer at all.

Predictive and Text analysis on huge knowledge - To succeed, companies should go on the far side that specialize in delivering the most effective product or service and uncover customer/employee /vendor/partner trends and insights, anticipate behavior and take proactive action. SAP HANA provides the ability to perform predictive and text analysis on massive volumes of knowledge in time period. It does this through the power of its in-database prognostic algorithms and its R integration capability. With its text search/analysis capabilities SAP HANA also provides a strong thanks to leverage unstructured knowledge.

Real-time applications – The classes of Applications that HANA specializes

Core process accelerators – Accelerate business coverage by investment ERP Accelerators, which area unit non-disruptive ways that to take advantage of in-memory technology. These solutions involve an SAP HANA information sitting next to a customer’s SAP ERP system. Transactional data is replicated in time period from ECC into HANA for immediate coverage, and then results can even be fed back to ECC. Solutions include CO-PA Accelerator, Finance and Controlling Accelerator, Customer Segmentation Accelerator, Sales Pipeline Analysis, and more.

Planning, Optimization Apps – SAP HANA excels at applications that need complicated programming with quick results, and SAP is delivering solutions that no other merchant will match. These include Sales & Operational coming up with, BusinessObjects Planning & Consolidation, Cash foretelling, ATP calculation, Margin calculation,  Manufacturing programming optimisation (from start-up Optessa), and more.

Sense & response apps – These applications offer time period insights on huge knowledge such as sensible meter knowledge, point-of-sale knowledge, social media data, and more. They involve complexities such as personalized insight and proposals, text search and mining, and predictive analytics. Only SAP HANA is well suited for such applications, including sensible Meter Analytics, SAP Supplier InfoNet, SAP precision marketing, and Geo-spatial Visualization apps (from start-up space-time continuum Insight). Typically these processes tend to be data-intensive and several couldn't be deployed within the past attributable to price and performance constraints.

What is the key sauce?

Other information management systems on the market area unit generally either sensible at transactional workloads, or analytical workloads, but not each. When transactional software package product area unit used for analytical workloads, they require you to separate your workloads into completely different databases (OLAP and OLTP). You have to extract data from your transactional system (ERP), transform that knowledge for coverage, and load it into a reporting information (BW). The reporting information still needs important effort in making and maintaining calibration structures such as aggregates and indexes to supply even moderate performance.

Due to its hybrid structure for processing transactional workloads and analytical workloads absolutely in-memory, SAP HANA combines the best of both worlds. You don’t need to take the time to load knowledge from your transactional information into your coverage information, or even build traditional calibration structures to alter that coverage. As transactions are happening, you can report against them live. By consolidating two landscapes (OLAP and OLTP) into a single information, SAP HANA provides companies with massively lower TCO in addition to mind-blowing speed.

 Broad Portfolio of SAP HANA enabled Solutions – Like “Games” on the “Xbox”

But even additional vital is the new application programming paradigm enabled for “extreme” applications. Since the SAP HANA database resides entirely in-memory all the time, additional complicated calculations, functions and knowledge-intensive operations can happen on the data directly within the information, without requiring long and pricey movements of knowledge between the information and applications.  This unbelievable simplification and optimisation of the knowledge layer is that the “killer feature” of SAP HANA as a result of it removes multiple layers of technology and important human effort to urge incredible speed.  It also has the profit of reducing the TCO of the whole resolution.

Some other information engines on the market these days would possibly claim to supply one or another profit that SAP HANA brings. However, none of them can deliver on all of them. This is real-time computing, and customers can take advantage of this these days via SAP war on SAP HANA, Accelerators on SAP HANA and native SAP HANA applications.

Why In-Memory Processing?

Necessity is the mother of invention. Please look at the statistics, growth of processing speed versus storage memory...

What is Database Management System (DBMS)?

A Database management system (DBMS) is system code for making and managing databases. The DBMS provides users and programmers with a systematic thanks to produce, retrieve, update and manage data.

A DBMS makes it potential for finish users to produce, read, update and delete data in a info. The DBMS primarily serves as associate interface between the info and finish users or application programs, ensuring that knowledge is systematically organized and remains simply accessible.

The DBMS manages 3 vital things: the knowledge, the knowledgebase engine that permits data to be accessed, locked and changed -- and the info schema, which defines the database’s logical structure. These three foundational components facilitate offer concurrency, security, data integrity and uniform administration procedures. Typical database administration tasks supported by the software system embrace modification management, performance monitoring/tuning and backup and recovery. Many info management systems also are accountable for automatic rollbacks, restarts and recovery as well because the logging and auditing of activity.

The DBMS is maybe most helpful for providing a centralized read of information that may be accessed by multiple users, from multiple locations, in a controlled manner. A DBMS will limit what knowledge the finish user sees, as well as how that user will read the info, providing many views of a single info schema. End users and code programs area unit free from having to perceive wherever the info is physically settled or on what sort of storage media it resides as a result of the software system handles all requests.

The DBMS will provide each logical and physical knowledge independence. That means it will defend users and applications from desperate to apprehend wherever knowledge is keep or having to be anxious regarding changes to the natural object of information (storage and hardware). As long as programs use the application programming interface (API) for the database that's provided by the software system, developers won't have to modify programs simply because changes are created to the info.

With relational DBMSs (RDBMSs), this API is SQL, a standard programing language for outlining, protecting and accessing knowledge in a RDBMS.

Popular varieties of DBMSes
Popular info models and their management systems include:

Relational info management system (RDMS)  - pliant to most use cases, but RDBMS Tier-1 merchandise will be quite high-ticket.

NoSQL DBMS - well-suited for loosely outlined knowledge structures that could evolve over time.

In-memory database management system (IMDBMS) - provides quicker response times and higher performance.

Columnar knowledgebase management system (CDBMS) - well-suited for knowledge warehouses that have an outsized range of comparable data things.

Cloud-based data management system - the cloud service supplier is accountable for providing and maintaining the software system.

Advantages of a software system
Using a software system to store and manage knowledge comes with blessings, but additionally overhead. One of the most important advantages of employing a software system is that it lets finish users and application programmers access and use identical knowledge whereas managing knowledge integrity. Data is higher protected and maintained once it are often shared employing a software system rather than making new iterations of identical knowledge keep in new files for each new application. The DBMS provides a central store of knowledge that may be accessed by multiple users during a controlled manner.

Central storage and management of data inside the software system provides:

Data abstraction and independence
Data security
A locking mechanism for synchronal access
An economical handler to balance the desires of multiple applications mistreatment identical knowledge
The ability to swiftly pass though crashes and errors, including restartability and recoverability
Robust knowledge integrity capabilities
Logging and auditing of activity
Simple access mistreatment a commonplace application programming interface (API)
Uniform administration procedures for data
Another advantage of a DBMS is that it will be wont to impose a logical, structured organization on the data. A DBMS delivers economy of scale for process massive amounts of knowledge as a result of it's optimized for such operations.

A DBMS will additionally offer several views of one info schema. A view defines what knowledge the user sees and however that user sees the info. The DBMS provides a level of abstraction between the abstract schema that defines the logical structure of the info and therefore the physical schema that describes the files, indexes and other physical mechanisms used by the info. When a software system is used, systems can be changed rather more simply once business necessities modification. New categories of knowledge are often value-added to the info while not disrupting the prevailing system and applications are often insulated from however knowledge is structured and keep.

Of course, a DBMS should perform further work to offer these blessings, thereby bringing with it the overhead. A DBMS can use a lot of memory and CPU than a easy file storage system. And, of course, {different varieties|differing types|differing kinds} of DBMSes would force different types and levels of system resources...

10 Ways to Be a Great SEO

Most of us see an equivalent tweets, read an equivalent blogs and understand the same case studies. We understand to optimize titles and anchor text, fix canonical issues, write compelling meta descriptions and so on. In the age of social media, trade secrets are currently few and way between.

If that’s the case, and we all understand primarily an equivalent things, what differentiates a great SEO?

The answer is, simply, the ability to urge things done.

Here are ten things you will do to be an excellent SEO.

10. Be humble: Value goals on the far side rankings

A great SEO is aware of that the last word success involves checking their ego. Ranking for an extremist cool term is nice chest-pounding material, but the contribution to the bottom line is that the currency that spends. Whether the goals area unit sales, or traffic, ranking for the ugly terms may not be as cool to the planet, but it can be to your company.

9. Be a realist: Focus on sustainability

What can your company extremely expect to rank for? suppose like a programme. Are you extremely the correct account a specific search term? If not, don’t spend your resources operating onerous for a ranking that you extremely don’t belong in. If you’re building a business model based on a dynamical algorithmic rule, have a fundamentally sound reason for selecting your terms. If you don’t, create one. No one agrees on how bounce rate affects rankings, but long term i feel everybody agrees nothing sensible can come back of a poor performing arts, irrelevant page.

8. Know your product: Keyword analysis wins

As additional and more keyword analysis tools become on the market, making sense of them becomes more and more mundane. Successful keywords come back from real world terms that always don’t seem in tools like WordTracker or Keyword Discovery. You must understand what you’re searching for and not simply look ahead to it to be delivered to you. Know however the purchasers speak, and you’ll know what you’re wanting for. Your own internal site search is a great tool for this.

7. Understand your resources: set up your comes consequently

Keep in mind, the Paid Search team has a huge advantage here. Their results are comparatively sure. Yours are not. Be certain your project is funded, planned, benchmarked and understood by others. If link building is involved, as it should be, be certain that point is budgeted for a diligent effort. Creating, sharing and following a roadmap will get you the area to work.

6. Learn your surroundings: Identify potential roadblocks and address them

The worst thing you will do as a SEO is surprise, or ambush, people. You need to assume alternative departments can already be skeptical of your wizard ways that. It’s only natural. Identify the folks that can block your path. Address them with facts, privately. Do not humiliate somebody WHO doesn’t perceive SEO. What seems obvious to you could not be obvious to them. Only if you provide respect does one earn the correct to command it.

5. Embrace your limitations: Plug the holes

One of the toughest things to try and do sometimes is admit what you don’t move. Doing so, however, will earn the respect of alternatives and insure that those holes area unit obstructed by other team members. Work on them as you go, but ne'er hide them. Being nice doesn’t mean you want to be great at everything. Asking for assistance is ok, and very abundant a proof of greatness.

4. Be a team player: Share the glory

Now we’re obtaining additional into the scientific discipline of a nice SEO. It’s easy to need to require credit for a amendment that reaps Brobdingnagian rewards. Remember the IT guy that enforced it for you? Let him understand however appreciated it absolutely was for the corporate and certify his boss is aware of it. Not everyone understands however they impact the bottom line. Teach them, and recruit them, and your goals will be that abundant easier to satisfy. When folks area unit praised or rewarded, they’ll get on your team.

3. Argue with facts: No mudslinging

Take the high road. Something easy like adding connected links to a page could be a no brainer to you, but could look like spam somebody that simply doesn’t perceive the rationale. Stay patient. You probably can’t do their job, either. Explain why your plan is necessary, and use case studies. Show them how the sites they use most likely do the same factor, and they just don’t comprehend it. Show how rankings influence revenue, and how your project influences rankings. People can’t argue with fact-based numbers. At that point, your nemesis will want to justify their reasons with facts, and not opinions. Do this respectfully, and firmly. When it’s done, you’ll win. Or, you’ll realize SEO could be hopeless wherever you’re at.

2. Choose your battles: There’s additional than SEO

Sometimes the call manufacturers perceive SEO, and fly directly against a known best follow. If your company values a project component on top of SEO, don’t pout or write them off as morons. There’s a bigger image and typically alittle SEO sacrifice will reap giant gains in alternative areas. A great SEO lives to fight another day and comes knock at another door. You see, there’s always additional than one answer. It’s your job to figure it out.

1. Understand business models: Contribute effectively

SEO is not just implementation, it’s largely strategy. Sometimes it’s a strategy which will not even be noted to your company. Bring a revenue strategy, along with the SEO ability to implement it, and you’ll have gotten out of the box. You see, the key to greatness is being more than simply a SEO. Bring ways to contribute to the bottom line, and make them happen, and you will have achieved greatness.

So there you have it. The difference between a nice SEO, or almost any alternative skilled, lies in their ability to get things done. Navigating pitfalls, effectively communicating and maintaining superior data all lead to greatness. For future reference, I suggest you bookmarker this page. It can serve as an excellent supply for managing common SEO problems.

If anyone has any opinions on what makes a great SEO, please feel free to share them below. I’d love to hear how you outline greatness.